CPG Brands

We empower CPG brands to scale with data-driven Shopify + Klaviyo solutions.

Turn your website and email list into a high-performing revenue generator with our tailored, done-for-you strategy that turns first-time buyers into loyal customers, boosting your monthly revenue by 20-40%.

Let On Twelve handle every detail, from website performance and conversion optimization to email design and implementation, so you can focus on scaling your brand.

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It's About More than Just a Beautiful Website and Pretty Emails, It’s About Driving Growth.

  • Your website and email marketing aren’t just digital storefronts—they’re the foundation of your direct-to-consumer (DTC) sales strategy.

    As a CPG brand, you need more than just a nice-looking Shopify site and well-designed emails. You need a high-converting website that makes it easy for customers to discover, shop, and repurchase. You need strategic email automations that turn one-time buyers into loyal customers.

  • Here’s Where We Come In:

    ✓ Optimized Shopify Websites – Built for conversions, speed, and scalability, ensuring your brand stands out and drives sales.

    ✓ Klaviyo Email Automations – Recover lost sales, increase repeat purchases, and nurture customers with data-driven email flows

    ✓ Seamless Brand Experience – Align your website and email strategy to tell a consistent brand story and drive customer retention.

    It’s time to stop leaving money on the table. Let’s build a website and email marketing system that works together to scale your brand.

We're Here for You

Solutions for You

  • Email Campaign Management

    Built for CPG brands that are struggling with email engagement and ad effectiveness?

    Starting at

    $3,000/mo

    • CRM account set up and list migration
    • 4-6 strategically crafted emails each month
    • Segmented campaigns to specific audiences
    • Monthly reporting sessions

    Get Started 

  • Email Marketing Automations

    A solution designed for CPG brands that are struggling to retain customers and convert traffic?

    Starting at

    $5,000

    • 5 Email Automations
    • Custom Design and Copy for 10 Emails
    • List Cleaning
    • List Segmentation
    Get Started 

  • Out-of-The-Box Websites

    Ideal for CPG merchants losing sales due to poor website experience and low conversion rates.

    Starting at

    $4,500

    • 5 Standard Pages
    • App Integrations
    • 2 Week Turnaround
    • 14 Day Post-Launch Support
    Get Started 

Successful Projects

  • Tiger Life Gourmet

    Migration from Squarespace featuring a custom bundling strategy increasing Average Order Value and driving conversions.

  • Aviary Beauty

    Created a custom Shopify theme for Aviary Beauty featuring bold product photography and a robust hidden pricing strategy.

  • The Pink Apron

    Continuously optimized the store setup to keep custom cake orders, cookie selections, and the mobile dessert truck running smoothly.

"I thoroughly enjoyed working with Malikah. She migrated my website from Squarespace to Shopify, which seemed like a daunting project. She handled the transition so well and was super knowledgeable and trained me on how to manage my site on my own. 10/10 recommend. She is professional, speedy and her prices were very fair!"

- Amy Bransford, Founder of Aviary Beauty

Need something more custom?

If you haven't found what you're looking for. Reach out to get a personalized solution specifically for your CPG brands needs.

Book a Call