Dust-to-Digital

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Dust-to-Digital is a Grammy award-winning record company that documents the history of American popular music, including historical recordings of blues, gospel, and country music and sells the digital and physical releases of the music.

Objective:

Increase site traffic and digital sales after migrating to their new e-commerce website platform, Shopify. 

 

Solution:

Running a series of both prospecting and retargeting campaigns to a detailed audience based on their customer avatar of music lovers, and retargeting to current social media, website, and email engagers. 

The campaigns emphasized the importance of their documented music, ways to donate to their non-profit, the Music Memory, and highlighted some cool tunes. On Twelve was able to help hit a 5.3x ROAS.