Is Your eCommerce Brand Ready for a Viral Moment?
Have you ever wondered what would happen if your brand were to go viral today? The excitement and anxiety will be highly present, but would you be ready for the influx of sales, traffic, and eyes on your brand? This is why it's important to "Stay Ready So You Don't Have To Get Ready"
Take these things into consideration before you hit that viral moment:
First Impressions Matter
If your brand goes viral, you'll have a new set of eyes on your website and social media. Having a professional, clean, and functional website will set the tone. With the increase in traffic, you'll want to make sure your website is up to speed, easy to navigate, and a seamless checkout process. You'll miss out on a lot of sales if this isn't in place...plus you don't want people speaking about how hard it was to purchase from your website.
Prepare for A+ Customer Service
With more attention on your website and social media comes increased customer inquiries. Do you have FAQ pages, chatbots, and contact information so potential customers can easily access you? Provide commonly asked questions and clear responses on your FAQ page and make sure your team is ready to respond quickly to your chatbots or emails. A potential conversion can be lost simply because the visitor didn't get their question answered in time.
Inventory Management
A real bummer when shopping online is being truly obsessed with something and then comes disappointment when the product shows 'out of stock'. Be sure to keep your inventory stocked or utilize an app or feature that allows visitors to get a 'back in stock' notification once the item is back in stock. Make sure you're working with suppliers who can meet sudden demands.
Marketing and Engagement
Capitalize on the viral moment with strategic marketing efforts. Prepare engaging content that can be shared across social media to keep the momentum going. Use email marketing automations to keep new customers engaged and coming back for more.
Brand Reputation
Going viral can bring a lot of attention, both positive and negative. Be ready to manage your brand’s reputation online by monitoring social media channels, responding to feedback, and addressing any potential issues quickly.
Being prepared for a viral moment is not just about the immediate influx of traffic and sales -- it's also about using that moment to build long-term relationships with this new audience.
Don’t wait until the viral moment to get ready. Stay prepared. If you need help getting your eCommerce brand ready for a viral moment, we're here to assist.