Back-to-school season is near...Strategies for the non-school supply brands

Back-to-school season is approaching which can be an extremely profitable time for eCom brands. "But what if I don't sell school supplies?" There are still creative ways to capitalize on this busy shopping season. Back-to-school season isn't just about students. Parents, teachers, and school staff are also a part of this audience. Here are a few ways to make the most of back-to-school season regardless if you sell school supplies or not.

Content Marketing

Create blog posts, social media campaigns, and email newsletters that tie your products into the 'back-to-school' theme. For example, if you sell apparel, you can gear your campaign around 'fashion tips for busy moms during the school year' or a 'lookbook for moms/dads/teachers attending school events'. For beauty brands, you can provide 'skincare morning routines for school days' or 'the best products to wear when you're in a rush on a school day'. Find creative ways to tie your products to not just students but all involved parties.

Collaborate with Micro-Influencers

Find influencers who cater to your above audience. Mom bloggers, educators, or even therapists who are influencers can help you showcase your products through reviews, product unboxing videos, or even back-to-school product hauls.

Highlight Multi-use Products

Show versatility with your products. Let your customers know they can wear or use your product for school purposes or on any regular day. For example, if you sell apparel items, show outfit transformations and how your clothing items can be worn at school and then transitioned to wear to a happy hour event.

Support a Cause

Not selling school supplies doesn't mean that you can't contribute to the cause. Consider contributing a portion of your sales to a school or to support those who may not be able to afford school supplies. Partner with local organizations in the community to not only help the community but to also get your name out there.

Back-to-school campaigns are a great way to hop back onboard and overcome the slow moving Summer months. Even if your products aren't directly related to education get creative with your marketing strategies and enhance and simplify the lives of students, parents, and educators as they transistion into the school year.