Attract New Subscribers Now in Time for the Holiday Season

One of the busiest times of the year will be here before you know it. The holiday season is a perfect time for eCommerce brands to drive more sales, retain their customer base, and attract a new audience.

By building your subscriber base now, you'll have a ready audience that's familiar with your brand by the time the holiday season rolls around. Here are a few tweaks you can make to your website and email marketing strategy to help you attract new subscribers and keep them engaged until the holiday shopping begins.

Incentivize Your Sign-ups

This may seem obvious to many, but you won't believe how many brands aren't offering an incentive. No longer are the days when you can just ask someone for their email address and they give it to you. With all of the spam and bots, people are weary of sharing their email addresses. However, if you are willing to give them something in exchange for their email address, they will be a lot more likely to give it to you. Think free shipping (because yes you are competing with Amazon Prime), a discount off of their first order (more than 10% please -- if that works for your profit margins), or a complimentary gift with their first purchase.

Optimize Your Sign-up Forms

With visitors already being weary of giving you their email addresses, they for sure do not want to have to search on your website to see how to sign up. Make it as easy as possible for them to sign up. Place sign-up forms not only as a pop-up but also on other prominent locations on your website such as FAQs and then the checkout page. Make sure that it's simple and quick to complete. Save the extensive questions for quizzes or surveys on your website.

Reevaluate Your Pop-ups

Pop-ups can be intrusive, especially when they appear as soon as you enter a website. It's like going to a retail store and the sales rep immediately asking you to join their VIP program. Give visitors some time to look around first. Consider using exit-intent pop-ups that appear when a visitor is about to leave your site, that way you'll be able to get them to keep looking and get them to convert (if you give them a good reason to stay).

Personalize Your Welcome Series

Now that you've gotten someone to sign up, make sure they feel appreciated by sending a personalized welcome series. When setting up a welcome series, be sure to include more information on your brand, share your story, highlight some top products, and even consider offering a special discount as a thank-you for signing up. Personalization builds a connection with your audience and increases someone becoming a loyal customer.

All in All...

Attracting new subscribers now sets you up for a successful holiday season. You’ll not only grow your subscriber list but also nurture those new relationships so that your audience is engaged and excited when the holiday shopping season begins. Start today, and by the time the holidays are here, your subscribers will be familiar with your brand and ready to buy from you.